Insight Investment has appointed Svein Floden as head of business development for liquid alternatives in the Americas.

Based in New York, Floden will join Insight’s business development team and will be responsible for developing products and implementing a distribution plan for the firm’s liquid alternatives, total return and absolute return products across the Americas.

“I am delighted to welcome to Insight. wide-ranging experience in building and expanding hedge fund platforms and in distributing alternative investment products in this region will enable him to play a broad and strategic role in the development of Insight in the Americas,” said Philip Anker, global head of distribution at Insight.

Floden joins Insight from Deutsche Bank Asset and Wealth Management where he was most recently head of hedge fund sales and marketing for wealth management Americas and director of institutional alternatives distribution, Latin America.

Prior to his 14 years at Deutsche Bank, Floden was a member of the Latin America group at Citigroup’s private bank in New York.