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Source expands marketing team
09 June 2014
Three strategic appointments support firm’s wider growth aims
has made three strategic hires in its European marketing team.
John Hurley has joined the firm as director in marketing
strategy, David Scales has joined as director in investment
writing, and Brooke Petersen as an associate in events.
appointments follow the recent additions to
Source’s regional coverage teams and are part of
the firm’s wider expansion to support growth in
assets, investor base and geographical reach.
investment markets develop, so too do the needs and
expectations of our investors," said Michael John Lytle, chief
development officer. "Hurley’s experience will be
valuable in co-ordinating our marketing strategy.
though growth has been strong, the ETP market in Europe is
still relatively young. The additional writing resource will
enable us to continue producing high quality material and I
believe that Scales’ straightforward and engaging
style of writing should help us reach a wider
we appreciate that investors’ time is valuable...
Peterson will help us ensure events are investor-centred and
differentiated from the rest of the market."